About Alexander Forbes Investments

In Pursuit of Certainty

At Alexander Forbes Investments we actively build confidence by giving direction and focus on your investment journey. We carve out an investment journey that aims to help you secure your financial well-being. We believe in getting you on the right path, focused on the right plan, with the right investments, headed towards the right outcomes, and putting in the time and effort to get you there. We lead and shape the investment industry, by challenging, innovating and disrupting conventions in pursuit of certainty.

Our Vision

At Alexander Forbes Investments we aim to be Africa’s most innovative, forward-thinking and trusted global investment provider steering our diverse clients on a comfortable journey towards holistic financial well-being.

Living*Investing

Our focus is on managing our clients’ financial goals. In pursuit of certainty we set out to understand your circumstances and risk tolerance to set clear goals. We integrate your investment journey and outcome, as well as the overall client experience to break the cycle of not being able to retire comfortably, of disappointing investment outcomes, and of indecisiveness, fear and anxiety around investment matters. Because investments are managed to achieve an outcome, the options available for implementation are vast, making our approach more flexible and adaptive to different market cycles than a traditional investment approach. From active to passive to alternative, we find the best investment strategies to maximise opportunity and minimise risk at every stage of the investment cycle. It’s this adaptive approach, this Living*Investing approach that makes us unique.

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Alexander Forbes Investments

Alexander Forbes Investments

Alexander Forbes Investments was established in 1997. We are a forward-thinking and trusted global investment provider, with roots in Africa. In pursuit of certainty we set out to understand our retail and institutional clients’ circumstances and risk tolerance to set clear goals. Our adaptive investment approach, called Living*Investing allows us to maximise opportunity and minimise risk at every stage of the investment cycle.

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